Bramanandha Reddy currently serves as General Manager of Software Business. His responsibilities include growing the organization’s global software business by focusing on strategy building and continuous innovation in product capabilities. Earlier to this, he was also responsible for the ATM terminal software design and development at Vortex. He has about 20 years of experience in software architecture and developing software products in various domains including network management, self service software and device management. He is a Computer Science Engineering graduate from Madras University. Prior to joining Vortex, he had worked as Senior Engineering Manager in Force10 Networks (later acquired by Dell), Integrated SoftTech Solutions and AdventNet (now Zoho).